Market I-Q is a resource dedicated to helping you make better investment decisions by changing the way you think about investing. It does not matter whether you are making your own investment decisions or whether you are making them on behalf of others. We take a holistic approach to understanding the stock market. The stock market is a reflection of more than a series of aggregate earnings per share estimates. The stock market reflects history, policy, banking conditions, technical conditions, philosophy, psychology, fundamentals, risk, etc. All of these conditions ultimately affect the fears, the greed, the motivations, and the trade-offs of the five constituent groups - consumers, businesses, policy makers, bankers, and investors - that determine whether the market goes up or down.